Phil Shaw
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CMC Tradeshows Campaign

Identity system for California Market Center’s yearly event schedule.

A response to the challenge of unifying 20 apparel trade shows, across 6 distinct market segments, under one identity.

A simple modular system built on key images, distinct color, and limited type elements to accommodate the following requisites:

• New modules can be created quickly to reflect a fluid calendar. Conversely, when shows are cancelled, production time lost is minimized.

• Any combination of trade show categories or date ranges may be presented side by side

• Forms the basis of on-site event signage creating a continuity between marketing materials and physical wayfinding

• Adaptable to any scale or aspect ratio

Identity system for California Market Center’s yearly trade show event schedule:

 
 

A response to the challenge of unifying 20 apparel trade shows, across 6 distinct market segments

 
 
 

A simple modular system built on key images, distinct color, and limited type elements to accommodate the following constraints:

  • New events can be created quickly to reflect a fluid calendar. Conversely, when shows are cancelled, lost production time is minimized.

  • Any combination of trade show categories or date ranges may be presented side by side

  • Forms the basis of on-site event signage creating a continuity between marketing materials and physical wayfinding

  • Rapidly adaptable to any scale or aspect ratio