Phil Shaw
mill.jpg

The Mill

Logotype, Identity & signage for The Mill in Sacramento, CA

The Logotype and Tree Icon are inspired by Shaker gift drawings and furniture design–references to the Shakers’ dedication to hard work, craftsmanship and honest commerce.

logotype- furniture design ref, ref the blue stripe

Tree Icon- Shaker gift drawings

Identity & Environmental Graphics for The Mill:

 
 

The Mill’s flagship location in Midtown Sacramento, California

 

The Logotype and Tree Icon are inspired by Shaker gift drawings and furniture design– references to the Shakers’ dedication to simplicity, craftsmanship and honest commerce.

 
 

Shadow of the Tree Icon making its daily transit across the West wall of the shop

 

Laser etched menu boards, magnetically affixed to a wall mounted steel frame